Power
Culture change needs many things, we don’t need to be frustrated with someone for not doing the thing we think is important. WE can do that one thing.
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We internalize messages about individual defects but when we zoom out and look at the bigger picture of social structures, we see things differently.
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How privilege gets displayed AND LEVERAGED in our social media feeds — in pictures of our hair, kids, counter-tops, vacations, dinners and everyday life.
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Writing is a form of power. It gives us the ability to create new norms & realities. Copywriting, in particular, can change the trajectory of your business.
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We feel shame if there is a social expectation that we feel we’re not meeting, and that’s why I think shame is a wildly helpful at understanding oppression.
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Let’s change the norms and the culture around us. That, across time, will change many of the people who were otherwise resistant.
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Our social media is a huge opportunity. We are culture makers and can use our social media power DELIBERATELY to create a future in which we all flourish.
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Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.
Read MoreWe can deliberately leverage our culture-making power to become what we haven’t been: the decision-makers and stewards of a better future.
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Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…
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