Female Lifestyle Empowerment Brand

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

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Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07
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In Our Culture

Every Woman Is a Brand

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Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

A Quick Note About Ambition and Women

There's a very telling Quaker saying that goes like this: That friend speaks my mind. That's what this note it is. A nod to Lianne Raymond, a ...

March 23 2016

Why I’m Writing About The Female Lifestyle Empowerment Brand

I. This sketch is part of my series on The Female Lifestyle Empowerment Brand. (It starts here.) The reason I'm researching and writing these essays ...

Five Egregious Internet Marketing No-Nos

Overall: consciously refuse to perpetuate or replicate in your marketing and sales funnels the authoritarian, predatory, oppressive and abusive dynamics you want to disrupt in ...
cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

February 11 2016

Feminism, Femininity and The Swinging Pendulum. A Question for You.

AKA Blame Feminism    This essay is part 3 of my work on The Female Lifestyle Empowerment Brand.  Part 1 is an intro/definition of The Female ...
The Context for The Female Lifestyle Empowerment Brrand

January 25 2016

Not Enough Compensation in the World

A Rather Long Note on the Cultural Context of  The Female Lifestyle Empowerment Brand AKA part 2 We were at an elaborate, joyous, celebratory meal. One ...

January 4 2016

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is ...

November 27 2015

Care is a 4-letter word. So is help.

This week I asked a question of my Twitter and Facebook peeps: Do you feel pressure to be upbeat and positive? There were so many answers: ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?