Female Lifestyle Empowerment Brand
The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
Me and The Female Lifestyle Empowerment Brand. The Personal Backstory.
Reinventing the Online Summit
How To Sell Without Selling Out Your Principles
The Language of Activism, Feminism and Revolution is Not For Sale
The Patriarchal Promise, Part 1
Getting Naked, Getting Paid, and Empowerment AKA It’s NOT Only About Your Intentions
The Female Lifestyle Empowerment Brand: A Definition
“The Perfect Woman” is a form of Violence Against Women
Ivanka Trump is Calling All White Women
keep your love and light, we want justice
Dear Multi-Passionate Maker,⠀
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Maybe you don`t have Shiny Object Syndrome.⠀
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Maybe you`ve been studying & practicing all of these modalities because you`re developing a rich body of work, across time.⠀
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(No maybe about it.)⠀
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Multi-passionate professionals often get told that they`re "scattered" & need to focus.⠀
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They then internalize negative messages insisting that their orientation towards lifelong learning, curiosity & creativity is a barrier to success.⠀
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IT`S NOT.⠀
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It`s how we build the deep work & creative solutions needed for these urgent times.⠀
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Often, when I work with multi-passionate professionals, it`s wildly obvious to me that they`re collecting tools, synthesizing across traditions -- and making a whole new thing! -- in order to solve complex social problems.⠀
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They`ve been gathering all.the.tools.⠀
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You know what all those tools add up to? ⠀
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A practice. A way of doing things. A framework. Your unique process.⠀
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***You have a methodology.*** ⠀
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So let`s build language for it and NAME IT, specifically.⠀
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Naming your method makes it tangible AND SALEABLE.⠀
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Now it now gets a lot easier to explain it to other people...⠀
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...and becomes more obvious why they might want to work with you :)⠀
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Once you name it, you substantiate it. ⠀
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****Including to yourself.****⠀
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Now YOU can see how everything you`ve trained in has led up to this, has prepared you for this work.⠀
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Because, dear Multi-passionate Maker, you`re NOT spinning your wheels or getting distracted by shiny things.⠀
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You`re growing the solutions & institutions of the future.⠀
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Let`s make sure you`ve got the language to describe them. ⠀
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love + justice,⠀⠀
Kelly⠀⠀
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🌺🌺🌺🌺🌺🌺🌺⠀⠀
Copywriting for Culture Makers is now enrolling.
link in bio @kelly.diels to learn more -- and thank you
#feministcopywriting #feministbusiness #wearetheculturemakers #feministfounders #entrepreneurialfeminist #consciouscopywriting
Mar 12
Power can be a creative, life-giving force for good.
But it`s my experience -- personally, and in working with culture-making leaders for more than a decade -- that we often:
🌺don`t see ourselves as powerful
🌺don`t want other people to think we`re trying to grow power (lest we seem selfish or dangerous)
🌺struggle to see ourselves as "leaders"
🌺hesitate to truly take responsibility for our own power and impact
Why? Because we believe power is bad.
If we believe power is bad, obviously it`s going to be hard to see it in ourselves.
(Hello Mirror, Meet Face. I`m talking to myself here, too.)
It`s going to be even harder to deliberately grow it and steward it.
**And why wouldn`t we believe that power is bad? **
Most of us have direct experience with power being used against us.
But power doesn`t have to mean abuse.
It doesn`t have to be mean oppression.
Nor does that have to be the way we use it.
Power can be a transformative force for good -- one that we use to create new realities for ourselves and each other.
We can use power to protect ourselves and each other, and to grow a future in which we all flourish.
That kind of power can take three forms (h/t @BreneBrown in #DareToLead):
❣️Power to -- our ability to make things happen
❣️Power with -- our abiltiy to come together as small teams and large groups and leverage our power (this has an exponential effect)
❣️Power within -- our internal spirit/source/capacity
And so...I encourage all of us to get free of the notion that power is one hegemonic, destructive thing.
I encourage us to stop avoiding and under-using our power.
Instead, let`s cultivate and grow and SHARE our power.
Because doing that will change our lives (let`s flourish!!) AND undermine the systems based on that other nefarious kind of power.
Let`s step into our life-giving power and use it to change EVERYTHING.
PS I trust you with power and resources
#WeAreTheCultureMakers
www.kellydiels.com
#powermoves #womensempowerment #empowerment #thepowerconversations #powerto #powerwith #powerwithin #nonbinaryentrepreneurs #womenentrepreneurs #equity
Mar 11
If it is not good for you --
even if it isn`t their fault
and ESPECIALLY when it IS their fault --
you get to take a break
temporarily
or permanently
Your attention is a gift
Your followship builds careers, fortunes & movements
So how you invest it is a culture-making decision
You get to be in charge of your own attention
(she says while looking in the mirror at the worst offender 😀)
#WeAreTheCultureMakers
🌺🌺🌺
I`m Kelly Diels and I`m a business development coach for culture making entrepreneurs.
I help you turn your strengths into structures...
...so you can can grow a flourishing life & business that truly makes a difference.
My programs:
Copywriting for Culture Makers (now enrolling)
Social Media for Culture Makers (April 2023)
The Flora Mastermind for Culture-Making Entrepreneurs (September 2023)
We Are The Culture Makers (Jan 2024)
#creativebusiness #feministentrepreneur #goaldigger #bossbabe #womenentrepreneurs #consciousbusiness #feministcoach
#feministcopywriting #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciouscopywriting
Mar 9
Time to incubate an idea is essential for output…and allowing yourself that time is NOT procrastination.
And actual procrastination — as in, you have the idea fully cooked but do not want to sit your ass down and do it — might not always be a bad thing.
In fact, procrastination can be a source of good information.
In Antifragile, for example, Nassim Nicholas Taleb talks about the value of procrastination for a writer:
“If I defer writing a section, it must be eliminated. This is simple ethics: Why should I try to fool people by writing about a subject for which I feel no natural drive?”
I’ve started using this as a point of discernment.
Sometimes I’ll outline a book or an essay…and then do.not.want.to.write one chapter or section. Often it’s a topic I feel obliged to cover rather than excited to consider.
So, Taleb suggested, maybe my procrastination is instructive.
Maybe if I don’t want to write about it, maybe it’s not for me to write.
Maybe it doesn’t really need to be written by me nor included in my essay/chapter/blog post/book.
Maybe I need to reclaim and honour my no.
**No maybe about it**
So now, if I’m procrastinating hard on a topic and it’s not fear of going into hard places but simple nope-don’t-wanna-do-it, I delete that section or chapter or letter and move on to what does interest me and what I DO want to write.
Because procrastination can be GREAT information.
Listen to it. Leverage it.
***
www.kellydiels.com
#CopywritingForCultureMakers
#creativebusiness #copywriting #onlinecopy #consciouscopywriting #WeAreTheCultureMakers #bossmoves #makers #creatives #writersblock #procrastination #motivation #inspiration #perfectionism #artist #entrepreneur #writerslife #wrotetoday #amwriting #writer #writing #writersofinstagram
Mar 6
How To Run A Principled, Money-Making, Socially Conscious Business
Without Killing Yourself
A culture-making, change-making, equitable business - a FEMINIST business - is designed to deliver three outcomes:
🌺 Good for the founder/business
🌺 Good for clients
🌺 Good for the collective
But what I see, over and over again, is that sincere, socially conscious entrepreneurs compensate for the defects of mainstream business models with their LIVES.
If business-as-usual is exploitative, then socially-conscious entrepreneurs over-correct in the other direction.
They over-focus on the people & causes they serve
(the intersection between Good For Client & Good For Collective)
AT THE EXPENSE OF THEIR OWN WELL-BEING.
That pink circle of "Good For Self" is often not built into their businesses at all.
So I have to INSIST to my principled clients that they put themselves back in the equation.
If you recognize yourself in this, here`s what I want you to know:
Building your wellbeing into your business does not have to be extractive. It can be a culture-making move that facilitates economic justice.
If we don`t...well that`s just the ol` systems of suffering working exactly as intended.
(As you can see from the diagrams, whenever a business delivers on only 2 out of 3 priorities, the intent of equity gets undermined in a profound way.)
Developing business practices that support all three priorities (Self, Client, Collective)
- AND ACTUALLY INCLUDING YOURSELF IN THE EQUATION -
is how we develop culture-making, equity-making, feminist businesses.
So dear Culture-Maker, what that means is that you`ve got to put yourself back in the equation. Stat.
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My thanks to @cvharquail, author of FEMINISM: A Key Idea for Business for our many, many, MANY conversations over the years that have shaped my thinking about what it takes to run a culture-making business.
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I`m Kelly Diels. I`m the founder of #CopywritingForCultureMakers, a non-exploitative copywriting method that helps you sell without selling out your principles (or your people!) -- no shame, blame, or fake scarcity required.
link in bio @kelly.diels to learn more (and thank you!)
Mar 3
