Female Lifestyle Empowerment Brand

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.



A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources


A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07

In Our Culture

Every Woman Is a Brand


Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

July 10 2017

A quick note about critique vs trashing and accountability vs gossip

As I’m writing out my definition of – and problem with – The Female Lifestyle Empowerment Brand, here’s my intention: to name and investigate a social phenomena ...

July 10 2017

Let’s Get Off This Ride and Get Justice

A few days after Eric Garner's killers were not indicted in New York City, a very big Female Lifestyle Empowerment Brand sent an email. She knew ...

July 10 2017

Me and The Female Lifestyle Empowerment Brand. The Personal Backstory.

A long, long time ago -- like, 4-8 years ago; the jurassic era, online -- I was trying to be fabulous online. I was writing clever blog ...

May 8 2017

Reinventing the Online Summit

You know those problematic Online Summits? Here's a non-exploitative, successful, feminist model for launching one (while staying in alignment with your social justice principles!) I want ...

March 28 2017

How To Sell Without Selling Out Your Principles

There once was a radical commercial full of righteous body diversity that seemed to be a fist in the air for intersectional feminism, except that ...

January 11 2017

The Language of Activism, Feminism and Revolution is Not For Sale

I wrote a post a while back about some egregious marketing "don'ts" that I think are important for conscious, change-making entrepreneurs to reject and do ...
The Patriarchal Promise

December 8 2016

The Patriarchal Promise, Part 1

The Patriarchal Promise means being in the possession of an abundant livelihood, influence, respect, a beautiful subservient woman and her sexuality (or several), and a ...

November 28 2016

Getting Naked, Getting Paid, and Empowerment AKA It’s NOT Only About Your Intentions

A while ago Danielle LaPorte posted an update on Facebook about how Kim Kardashian's naked eff-you selfie with a similarly naked professional model was not, in ...
The Female Lifestyle Empowerment Brand

October 29 2016

The Female Lifestyle Empowerment Brand: A Definition

I'm writing a book about The Female Lifestyle Empowerment Brand and every Sunday I send a newsletter working through it (this essay started out as ...
the perfect woman, violence against women

October 13 2016

“The Perfect Woman” is a form of Violence Against Women

pssst...this essay is related to the book I'm writing about The Female Lifestyle Empowerment Brand. If you'd like to learn more about the phenomenon and ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your life-changing, culture-making power
  2. You have the inspiration + tools you need to bring something new to the world
Are you in?

Yes you’ve got to get your ideas out here, where they can be influential; but no, you don’t have to dilute them. In fact, it’s critical that you do NOT play to the center.

Related: if it’s time for you find a repeatable system for getting your ideas out of your head and into the world, I invite you to check out Externalize.  Comment IDEAS 👇to get the details💡🌍⚡️
The swirl of unfinished projects is toxic. It can stall you out.

Here’s one practical way to interrupt that cycle…

Share this quick lesson with someone whose ideas and work are ones we NEED in the world💡🌍⚡️⚡️
This is Darling.

Darling has a brilliant system for getting shit done.

It is me. 
I am her system.

I am her 
⚡️Personal Shopper
⚡️And on-demand personal Entertainment system


“When I have time”
is also a system…

…it’s just A TERRIBLE ONE.

If it matters to you, 
If you have NOT been making explicit time to do it —

(Hello writers, thought leaders and entrepreneurs: I’m talking to you)

— then please go now and schedule it on your calendar as a recurring appointment.

No one else can have that time. Ever.

It is your time to DO THAT THING
and that thing only.

That other people use
To externalize their ideas
And realize their dreams
***At the expense of your own***



So if it’s time for you to rock a new system
(One that works)
For getting your ideas out of your head
and into the world
faster and better than you ever imagined possible…
I can teach you my EXTERNALIZE system
In less than 90 minutes ($99)

Comment DARLING and I’ll send you the deets

And ssh don’t wake her up
New blog post and it is delicious.

I used my Externalize workflow and got it out of my head and into THREE forms of content, ridiculously fast.

And it is good. I read it to my son, August, and he LOVES it. HIGHEST PRAISE EVER.

Link in bio to check out Externalize. It’s a game changer.