Female Lifestyle Empowerment Brand

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

flora-flowers

Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07
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In Our Culture

Every Woman Is a Brand

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Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

July 10 2017

Me and The Female Lifestyle Empowerment Brand. The Personal Backstory.

A long, long time ago -- like, 4-8 years ago; the jurassic era, online -- I was trying to be fabulous online. I was writing clever blog ...

May 8 2017

Reinventing the Online Summit

You know those problematic Online Summits? Here's a non-exploitative, successful, feminist model for launching one (while staying in alignment with your social justice principles!) I want ...

March 28 2017

How To Sell Without Selling Out Your Principles

There once was a radical commercial full of righteous body diversity that seemed to be a fist in the air for intersectional feminism, except that ...

January 11 2017

The Language of Activism, Feminism and Revolution is Not For Sale

I wrote a post a while back about some egregious marketing "don'ts" that I think are important for conscious, change-making entrepreneurs to reject and do ...
The Patriarchal Promise

December 8 2016

The Patriarchal Promise, Part 1

The Patriarchal Promise means being in the possession of an abundant livelihood, influence, respect, a beautiful subservient woman and her sexuality (or several), and a ...

November 28 2016

Getting Naked, Getting Paid, and Empowerment AKA It’s NOT Only About Your Intentions

A while ago Danielle LaPorte posted an update on Facebook about how Kim Kardashian's naked eff-you selfie with a similarly naked professional model was not, in ...
The Female Lifestyle Empowerment Brand

October 29 2016

The Female Lifestyle Empowerment Brand: A Definition

I'm writing a book about The Female Lifestyle Empowerment Brand and every Sunday I send a newsletter working through it (this essay started out as ...
the perfect woman, violence against women

October 13 2016

“The Perfect Woman” is a form of Violence Against Women

pssst...this essay is related to the book I'm writing about The Female Lifestyle Empowerment Brand. If you'd like to learn more about the phenomenon and ...

July 22 2016

Ivanka Trump is Calling All White Women

Watching Ivanka Trump speak at the RNC last week, I thought ohhhhhhhhh I get it. Racism + empowerment for overwhelmed white women is Donald Trump's ...
keep your love and light, we want justice

July 9 2016

keep your love and light, we want justice

Dr. Reverend Martin Luther King Jr was a spiritual leader who talked about love and dreams AND spoke out fiercely and unceasingly against violence and ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Dear Multi-Passionate Maker,⁠⠀⁠
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Maybe you don't have Shiny Object Syndrome.⁠⠀⁠
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Maybe you've been studying & practicing all of these modalities because you're developing a rich body of work, across time.⁠⠀⁠
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(No maybe about it.)⁠⠀⁠
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Multi-passionate professionals often get told that they're "scattered" & need to focus.⁠⠀⁠
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They then internalize negative messages insisting that  their orientation towards lifelong learning, curiosity & creativity is a barrier to success.⁠⠀⁠
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IT'S NOT.⁠⠀⁠
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It's how we build the deep work & creative solutions needed for these urgent times.⁠⠀⁠
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Often, when I work with multi-passionate professionals, it's wildly obvious to me that they're collecting tools, synthesizing across traditions -- and making a whole new thing! -- in order to solve complex social problems.⁠⠀⁠
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They've been gathering all.the.tools.⁠⠀⁠
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You know what all those tools add up to? ⁠⠀⁠
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A practice. A way of doing things. A framework. Your unique process.⁠⠀⁠
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***You have a methodology.*** ⁠⠀⁠
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So let's build language for it and NAME IT, specifically.⁠⠀⁠
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Naming your method makes it tangible AND SALEABLE.⁠⠀⁠
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Now it now gets a lot easier to explain it to other people...⁠⠀⁠
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...and becomes more obvious why they might want to work with you :)⁠⠀⁠
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Once you name it, you substantiate it. ⁠⠀⁠
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****Including to yourself.****⁠⠀⁠
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Now YOU can see how everything you've trained in has led up to this, has prepared you for this work.⁠⠀⁠
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⁠Because, dear Multi-passionate Maker, you're NOT spinning your wheels or getting distracted by shiny things.⁠⠀⁠
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You're growing the solutions & institutions of the future.⁠⠀⁠
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Let's make sure you've got the language to describe them. ⁠⠀⁠
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love + justice,⁠⠀⁠⠀⁠
Kelly⁠⠀⁠⠀⁠
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🌺🌺🌺🌺🌺🌺🌺⁠⠀⁠⠀⁠
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Copywriting for Culture Makers is now enrolling.⁠
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link in bio @kelly.diels to learn more -- and thank you⁠
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#feministcopywriting #feministbusiness #wearetheculturemakers #feministfounders #entrepreneurialfeminist #consciouscopywriting ⁠
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Power can be a creative, life-giving force for good.⁠
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But it's my experience -- personally, and in working with culture-making leaders for more than a decade -- that we often:⁠
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🌺don't see ourselves as powerful⁠
🌺don't want other people to think we're trying to grow power (lest we seem selfish or dangerous)⁠
🌺struggle to see ourselves as "leaders" ⁠
🌺hesitate to truly take responsibility for our own power and impact ⁠
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Why? Because we believe power is bad. ⁠
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If we believe power is bad, obviously it's going to be hard to see it in ourselves. ⁠
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(Hello Mirror, Meet Face. I'm talking to myself here, too.)⁠
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It's going to be even harder to deliberately grow it and steward it.⁠
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**And why wouldn't we believe that power is bad? **⁠
Most of us have direct experience with power being used against us.⁠
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But power doesn't have to mean abuse.⁠
It doesn't have to be mean oppression.⁠
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Nor does that have to be the way we use it.⁠
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Power can be a transformative force for good -- one that we use to create new realities for ourselves and each other.⁠
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We can use power to protect ourselves and each other, and to grow a future in which we all flourish.⁠
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That kind of power can take three forms (h/t @BreneBrown in #DareToLead):⁠
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❣️Power to -- our ability to make things happen⁠
❣️Power with -- our abiltiy to come together as small teams and large groups and leverage our power (this has an exponential effect)⁠
❣️Power within -- our internal spirit/source/capacity⁠
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And so...I encourage all of us to get free of the notion that power is one hegemonic, destructive thing.⁠
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I encourage us to stop avoiding and under-using our power.⁠
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Instead, let's cultivate and grow and SHARE our power.⁠
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Because doing that will change our lives (let's flourish!!) AND undermine the systems based on that other nefarious kind of power.⁠
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Let's step into our life-giving power and use it to change EVERYTHING.⁠
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PS I trust you with power and resources⁠
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#WeAreTheCultureMakers⁠
www.kellydiels.com⁠
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#powermoves #womensempowerment #empowerment #thepowerconversations #powerto #powerwith #powerwithin #nonbinaryentrepreneurs #womenentrepreneurs #equity
Time to incubate an idea is essential for output…and allowing yourself that time is NOT procrastination.⁠
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And actual procrastination — as in, you have the idea fully cooked but do not want to sit your ass down and do it — might not always be a bad thing. ⁠
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In fact, procrastination can be a source of good information. ⁠
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In Antifragile, for example, Nassim Nicholas Taleb talks about the value of procrastination for a writer: ⁠
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“If I defer writing a section, it must be eliminated. This is simple ethics: Why should I try to fool people by writing about a subject for which I feel no natural drive?”⁠
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I’ve started using this as a point of discernment. ⁠
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Sometimes I’ll outline a book or an essay…and then do.not.want.to.write one chapter or section. Often it’s a topic I feel obliged to cover rather than excited to consider. ⁠
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So, Taleb suggested, maybe my procrastination is instructive. ⁠
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Maybe if I don’t want to write about it, maybe it’s not for me to write. ⁠
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Maybe it doesn’t really need to be written by me nor included in my essay/chapter/blog post/book. ⁠
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Maybe I need to reclaim and honour my no. ⁠
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**No maybe about it**⁠
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So now, if I’m procrastinating hard on a topic and it’s not fear of going into hard places but simple nope-don’t-wanna-do-it, I delete that section or chapter or letter and move on to what does interest me and what I DO want to write. ⁠
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Because procrastination can be GREAT information. ⁠
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Listen to it. Leverage it.⁠
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***⁠
www.kellydiels.com⁠
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#CopywritingForCultureMakers⁠
#creativebusiness #copywriting #onlinecopy #consciouscopywriting #WeAreTheCultureMakers #bossmoves #makers #creatives #writersblock #procrastination #motivation #inspiration #perfectionism #artist #entrepreneur #writerslife #wrotetoday #amwriting #writer #writing #writersofinstagram