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KELLY COLLAGE_Blog

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On Culture Breaking and Culture Making. For when you’re frustrated with other change-makers.

Culture change needs many things, we don’t need to be frustrated with someone for not doing the thing we think is important. WE can do that one thing.

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teeth. time. zooming out. POWER.

We internalize messages about individual defects but when we zoom out and look at the bigger picture of social structures, we see things differently.

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The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection

How privilege gets displayed AND LEVERAGED in our social media feeds — in pictures of our hair, kids, counter-tops, vacations, dinners and everyday life.

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For Me, Copywriting Equals Livelihood and Power (And I Trust You With Power and Resources)

Writing is a form of power. It gives us the ability to create new norms & realities. Copywriting, in particular, can change the trajectory of your business.

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What if Shame is Actually Good Information…That You Can Use to Get Free?

We feel shame if there is a social expectation that we feel we’re not meeting, and that’s why I think shame is a wildly helpful at understanding oppression.

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a round-up of Culture Makers I’m following and reading and LOVING

I get asked a lot who I follow. Here’s a quick (and not exhaustive) list of culture makers who are currently influencing and DELIGHTING me.

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What changes people?

Let’s change the norms and the culture around us. That, across time, will change many of the people who were otherwise resistant.

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Who’s running our social media accounts? Us, or our social conditioning?

Our social media is a huge opportunity. We are culture makers and can use our social media power DELIBERATELY to create a future in which we all flourish.

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More Business Tips for Culture Makers: Signal Boost. Refer. Mentor

Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your life-changing, culture-making power
  2. You have the inspiration + tools you need to bring something new to the world
Are you in?

A word. (And an excerpt from something that's dropping VERY soon 🔥)
Some of this was news to me but go Lola go!
This is my daughter Sophie and I at Lola’s graduation tonight. I cannot get my center part centered to save my life. But we give these glasses life.
Culture Making (aka Thought Leadership) Means Speaking *Their* Language⁠
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Culture Makers and Thought Leaders have a Language Dilemma and it is getting in the way of our work in the world.⁠
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Here's the invisible barrier in our IP & thought leadership:⁠
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We are practitioners. We are in mastery. We are in love with our subject matter. ⁠
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And so we speak Expert. ⁠
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We speak Nerd. ⁠
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We forget how to speak People.⁠
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And if there's not a bridge between those two languages, our people won't be able to hear us, find us or understand that we've got things that will help.⁠
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Because we're speaking a different language. ⁠
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And so we need to understand what the person --who we want to influence or who wants to learn from us-- wants, in their own words. ⁠
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We need to understand what THEY think the problem is (especially if we've come to a different conclusion).⁠
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We need to understand what it is they're trying to learn. ⁠
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We need to know what's going on in their life. ⁠
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We need to know the words that fall out of their mouth and then start using them, ourselves. ⁠
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We need to know intimately and forensically the person we're trying to influence or who wants to be influenced by our systems of thought.⁠
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And when we're over here in love with our subject matter, we don't speak that language anymore. ⁠
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We speak Expert. ⁠
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We have to remember how to speak People. ⁠
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#BridgeTheLanguageGap #ThoughtLeadership #ThoughtLeader #SpeakTheirLanguage #IP #IntellectualProperty #MeaningfulWork #BodyOfWork #WeAreTheCultureMakers⁠
#CultureMakersLanguageDilemma #Externalize #GetYourIdeasOutOfYourHeadAndIntoTheWorld #PutTheThoughtsBackInThoughtLeadership
Most of the people doing the *real* thought leadership work - ⁠
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the ones in the mix with us, developing new practices, processes, ideas, solutions and challenging industry norms --⁠
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would cringe at the idea of calling themselves a thought leader.⁠
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Because the dominant narrative around 'thought leadership' is about positioning, posturing and clout-chasing.⁠
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But that, IMHO, is fake thought leadership. That's about manufacturing authority rather than earning it with a robust, methodologized, coherent body of work. ⁠
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(No wonder we cringe.)⁠
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True thought leadership -- culture making! -- is about so much more than just standing on a stage or topping Google searches. ⁠
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True thought leadership is about externalizing your ideas into a meaningful, systematic body of work. ⁠
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Let's get our ideas out of heads and into the world --⁠
And let's put the thoughts back in thought leadership. ⁠
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#ThoughtLeadership #Externalize #MeaningfulWork #BuildYourBodyOfWork #WeAreTheCultureMakers #FakeThoughtLeader
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