Power
Want to know if someone is trying, by design, to construct an authoritarian dynamic to “mentally trigger” you to buy from them? Look for makeover stories.
Women are not failing to lean in and we’re not failing at work-life balance; work and life – which is to say, our society – are failing us.
The Female Lifestyle Empowerment Brand is about a few people learning how to switch positions in the existing hierarchy: that hierarchy is white patriarchy.
Women are the only ones shamed for being ambitious, and screw that. Ambition can be trained to serve your self-actualization and your great work.
“The feminist pendulum has swung too far” is a common argument but it is an error to lay the devaluation of the feminine at feminism’s door.
I have zero desire to continue cosigning inequitable systems or unprotested problems with my unconscious contributions and my uncompensated time.
Empowerment is when we are in community with each other and working collectively. Because there’s not enough compensation in the world for anything less.
The Female Lifestyle Empowerment Brand is the modern incarnation of what Betty Friedan called The Feminine Mystique and Naomi Wolf called The Beauty Myth.
It isn’t that women are refusing to do leisure right. It’s that we’re part of a system that requires our labour to make the leisure of others possible.