Female Lifestyle Empowerment Brand

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.



A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources


A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07

In Our Culture

Every Woman Is a Brand


Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

April 27 2018

Sorry! The Lifestyle You Ordered is Currently Out of Stock

Graffiti by Banksy; photo by Bruce Krasting https://www.flickr.com/photos/bruce_krasting/7695349260 This feels like some anti-FLEB (Female Lifestyle Empowerment Brand) awesomeness in graffiti form. It's by Banksy. So ...

April 26 2018

“Prettiness is Not a Rent You Pay…” by Erin McKean

YES. AND ALSO: I've seen this quote floating around on Instagram, usually attributed in error to Diana Vreeland. In fact Erin McKean, the founder of ...

April 25 2018

Our Audiences Aren’t Stupid. Let’s Take Them Seriously.

I have never written for a cowardly or passive or stupid reader -- Andrea Dworkin in her book, Intercourse This from Andrea Dworkin -- although ...

April 21 2018

Business Tip for Culture Makers #421: Ditch the Makeover Myth

One of the things I worry about, as a progressive, pro-democracy, pro-human rights, culture-making entrepreneur living in a world increasingly dominated by right-wing mindsets and ...

March 19 2018

Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

Yes, use selfies.Yes, use professional photos.Yes, be visible. You don’t have to disappear and stop using photos and images to avoid the excesses and beauty-signalling ...

February 23 2018

Is the Voice Of Culture is Working Through You Without Your Consent?

"When I read your essay," she said, "I gotta admit, I felt personally called out." We were talking on the phone for the first time ...

October 25 2017

Business Tip for Culture Makers #1025: Invest In Your Community

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others (including mine). She tweeted ...

September 3 2017

How Culture-Makers Vanquish Perfectionism: Publish, Then Polish

You know I'm on a mission to extinguish the perfection imperative, right? Resisting perfectionism one of the ways culture-makers undermine white supremacy. It's also how ...

August 19 2017

The Wealthy Feminist

Can we talk about money? I've read this 30+ year old article about Gloria Steinem's once-precarious financial situation and her subsequent book deal several million ...

August 16 2017

Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

How white women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing White women entrepreneurs: Let's connect the dots between white ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your life-changing, culture-making power
  2. You have the inspiration + tools you need to bring something new to the world
Are you in?

Yes you’ve got to get your ideas out here, where they can be influential; but no, you don’t have to dilute them. In fact, it’s critical that you do NOT play to the center.

Related: if it’s time for you find a repeatable system for getting your ideas out of your head and into the world, I invite you to check out Externalize.  Comment IDEAS 👇to get the details💡🌍⚡️
The swirl of unfinished projects is toxic. It can stall you out.

Here’s one practical way to interrupt that cycle…

Share this quick lesson with someone whose ideas and work are ones we NEED in the world💡🌍⚡️⚡️
This is Darling.

Darling has a brilliant system for getting shit done.

It is me. 
I am her system.

I am her 
⚡️Personal Shopper
⚡️And on-demand personal Entertainment system


“When I have time”
is also a system…

…it’s just A TERRIBLE ONE.

If it matters to you, 
If you have NOT been making explicit time to do it —

(Hello writers, thought leaders and entrepreneurs: I’m talking to you)

— then please go now and schedule it on your calendar as a recurring appointment.

No one else can have that time. Ever.

It is your time to DO THAT THING
and that thing only.

That other people use
To externalize their ideas
And realize their dreams
***At the expense of your own***



So if it’s time for you to rock a new system
(One that works)
For getting your ideas out of your head
and into the world
faster and better than you ever imagined possible…
I can teach you my EXTERNALIZE system
In less than 90 minutes ($99)

Comment DARLING and I’ll send you the deets

And ssh don’t wake her up
New blog post and it is delicious.

I used my Externalize workflow and got it out of my head and into THREE forms of content, ridiculously fast.

And it is good. I read it to my son, August, and he LOVES it. HIGHEST PRAISE EVER.

Link in bio to check out Externalize. It’s a game changer.