Female Lifestyle Empowerment Brand

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.



A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources


A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07

In Our Culture

Every Woman Is a Brand


Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

April 25 2018

Our Audiences Aren’t Stupid. Let’s Take Them Seriously.

I have never written for a cowardly or passive or stupid reader -- Andrea Dworkin in her book, Intercourse This from Andrea Dworkin -- although ...

April 21 2018

Business Tip for Culture Makers #421: Ditch the Makeover Myth

One of the things I worry about, as a progressive, pro-democracy, pro-human rights, culture-making entrepreneur living in a world increasingly dominated by right-wing mindsets and ...

March 19 2018

Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

Yes, use selfies.Yes, use professional photos.Yes, be visible. You don’t have to disappear and stop using photos and images to avoid the excesses and beauty-signalling ...

February 23 2018

Is the Voice Of Culture is Working Through You Without Your Consent?

"When I read your essay," she said, "I gotta admit, I felt personally called out." We were talking on the phone for the first time ...

October 25 2017

Business Tip for Culture Makers #1025: Invest In Your Community

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others (including mine). She tweeted ...

September 3 2017

How Culture-Makers Vanquish Perfectionism: Publish, Then Polish

You know I'm on a mission to extinguish the perfection imperative, right? Resisting perfectionism one of the ways culture-makers undermine white supremacy. It's also how ...

August 19 2017

The Wealthy Feminist

Can we talk about money? I've read this 30+ year old article about Gloria Steinem's once-precarious financial situation and her subsequent book deal several million ...

August 16 2017

Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

How white women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing White women entrepreneurs: Let's connect the dots between white ...

July 10 2017

A quick note about critique vs trashing and accountability vs gossip

As I’m writing out my definition of – and problem with – The Female Lifestyle Empowerment Brand, here’s my intention: to name and investigate a social phenomena ...

July 10 2017

Let’s Get Off This Ride and Get Justice

A few days after Eric Garner's killers were not indicted in New York City, a very big Female Lifestyle Empowerment Brand sent an email. She knew ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?