Female Lifestyle Empowerment Brand
The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...
The Female Lifestyle Empowerment Brand: We Can Do Better
What is The Female Lifestyle Empowerment Brand and 'empowermyth'? It’s go-go entrepreneur-ism without the caveat that most women entrepreneurs start micro-businesses which generate subsistence-level revenues rather than untrammeled abundance. It’s yoga ...
#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.
Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right? It was the 90s - before Instagram, before I even had a cell phone. ...
A Quick Note About Ambition and Women
There's a very telling Quaker saying that goes like this: That friend speaks my mind. That's what this note it is. A nod to Lianne Raymond, a ...
Why I’m Writing About The Female Lifestyle Empowerment Brand
I. This sketch is part of my series on The Female Lifestyle Empowerment Brand. (It starts here.) The reason I'm researching and writing these essays ...
Five Egregious Internet Marketing No-Nos
Overall: consciously refuse to perpetuate or replicate in your marketing and sales funnels the authoritarian, predatory, oppressive and abusive dynamics you want to disrupt in ...
Feminism, Femininity and The Swinging Pendulum. A Question for You.
AKA Blame Feminism This essay is part 3 of my work on The Female Lifestyle Empowerment Brand. Part 1 is an intro/definition of The Female ...
Not Enough Compensation in the World
A Rather Long Note on the Cultural Context of The Female Lifestyle Empowerment Brand AKA part 2 We were at an elaborate, joyous, celebratory meal. One ...
The Female Lifestyle Empowerment Brand. An introduction.
Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is ...
Care is a 4-letter word. So is help.
This week I asked a question of my Twitter and Facebook peeps: Do you feel pressure to be upbeat and positive? There were so many answers: ...
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