FLEB: Results
The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
What is Female Lifestyle Empowerment Brand? (FLEB)
FLEB Marketing Tactic #1 Fake Authority
FLEB Marketing Tactic #2 Fake Scarcity
FLEB Marketing Tactic #3 Male Approval
FLEB Marketing Tactic #4 Predatory Payment Plans
FLEB Marketing Tactic #5 Weaponized White Femininity
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
FLEB Marketing Tactic #8 Safe Status Quo Imagery
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
Sorry! The Lifestyle You Ordered is Currently Out of Stock
“Prettiness is Not a Rent You Pay…” by Erin McKean
Our Audiences Aren’t Stupid. Let’s Take Them Seriously.
Business Tip for Culture Makers #421: Ditch the Makeover Myth
Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!
Is the Voice Of Culture is Working Through You Without Your Consent?
Business Tip for Culture Makers #1025: Invest In Your Community
How Culture-Makers Vanquish Perfectionism: Publish, Then Polish
The Wealthy Feminist
Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)
Willpower will NOT help you create more content, or courses, or or or.
And that’s because the research shows that willpower is a short term source of fuel that we quickly burn through.
Willpower is a kick-start, not a sustainer.
To get things done, we need a system for SUSTAINING and completing great work (not just starting it…)
There’s actual research about what DOES produce high-quality work, and it’s this:
It’s QUANTITY.
1) Producing more = more chances for a breakthrough idea
2) Producing more sharpens your chops. You get good at something by doing it A LOT
With this in mind, I developed The Externalize System that enabled me to be fast & prolific without sacrificing the quality of my work.
It’s counterintuitive, because we’re taught “Quality of over quantity” but the truth is that if you produce a lot, fast,your end work does NOT end up being mediocre, for 3 reasons:
1) You get better and better the more you produce, so your ‘mediocre’ is actually quite excellent, comparatively
2) You have more breakthrough ideas, and the quality of an idea will often outshine its presentation
3) Once you’ve got *something* to work with, you can quickly refine & polish it so it jumps up a few levels in excellence
All that to say: I developed The Externalize System for getting your out of your head and into the world that leverages your lack of time + quantity + frequency to produce influential work.
It now takes 45-90 minutes — sometimes less! — for me to write a week of social content & sales emails.
And it’s not because I became a faster writer. I’m actually a painfully slow writer.
It’s because now I have a totally different workflow (EXTERNALIZE!) for producing.
And THAT’s what will finally get those thoughts out of your head and into the world where they can actually be useful to other people.
No willpower required.
DM me for details
Oct 24
FACTS. DM me to learn to rock the Externalize system for yourself so you can stop getting whipsawed by time, circumstance & the critical voices in your head and start transforming all those genius ideas of yours into finished work that makes a difference -- in your business AND in the lives of other people.
Oct 22
Look, I`ve consumed ALL THE ADVICE about getting free of perfectionism.
It mostly boils down to "embrace imperfection!"
But "embracing imperfection" still seems to imply it`s a come-down.
Like, perfection is still out there, just not for you.
Trying to be ok with imperfection doesn`t make it less of a goal; now it`s a desire I`m supposed to gaslight myself out of.
Does.Not.Work.
There’s actual research about what DOES produce high-quality work, and it`s not endless fiddling & overthinking.
It`s QUANTITY.
1) Producing more = more chances for a breakthrough idea
2) Producing more sharpens your chops. You get good at something by doing it A LOT
With this in mind, I developed The Externalize System that enabled me to be fast & prolific without sacrificing the quality of my work.
And in this workflow, I don`t `embrace imperfection` as a concession; I deliberately CHOOSE to produce something mediocre.
It`s not a come-down. It`s THE GOAL.
It`s a subtle mindset-shift, but an important one.
I"m not betraying my standards or letting myself down; I`m producing to the brief!
But even though that`s the brief, my end work does NOT end up being mediocre, for 3 reasons:
1) I get better & better the more I produce, so my `mediocre` is actually quite excellent
2) I have more breakthrough ideas PLUS the quality of an idea will often outshine its presentation
3) Once I`ve got *something* to work with, I can quickly refine & polish it so it jumps up a few levels in quality
All that to say: I developed The Externalize System for getting my ideas out of my head and into the world leveraging deliberate mediocrity (no defeat! you`re producing to the brief!), lack of time, plus frequency to produce influential work.
It now takes me 45-90 minutes -- sometimes less! -- to write a week of social content & sales emails.
And it`s not because I became a faster writer. I`m actually a painfully slow writer.
It`s because now I have a totally different workflow (EXTERNALIZE!) for producing.
And THAT’s what will finally get those thoughts out of your head and into the world where they can actually be useful to other people.
No perfectionism required.
DM me for details
Oct 21
The REAL problem getting in the way of your revenue breakthrough is not knowing what your client is trying to buy and the exact words that get them thinking HELL YES THIS IS THE ONE, SIGN ME UP.
And that’s the reason you’re creating content and getting crickets instead of sales and trying all the marketing things but still not generating the revenue your work deserves.
Here’s how you shift this, fast:
💰️⚡️🥂Forensically uncover what your client actually wants to buy and then develop precise, irresistible, client-centred language using the *Speak Client so You Get Clients System* that turns your readers into buyers & your offers into REVENUE
💰️⚡️🥂Systematically name out every step & tool in your method with hell-yes let-me-buy-it-right-now language using the *Name It Money Framework* so that your client knows, at every step, that you’ve got the exact solution they’ve been seeking
💰️⚡️🥂Stop over-posting random content and start using the exact post/email recipe (the Social Money System Frameworks & Templates) that delivers non-stop sales and then use that winning system, over and over again
That’s how you make your message so strategic, precise and magnetic that your dream clients sign up on the spot and pay in full *right now* instead of 10 months from now…
...and you never have to fret about the algorithm again (it was never the problem; it was always the message) while getting more payment notifications.
This is the work I do with you in my on-demand training, THE MONEY MESSAGING BUNDLE, and in my high-proximity, high-accountability, get-shit-done program, THE MONEY MESSAGING MASTERMIND.
(Our first mastermind meeting is TOMORROW Fri October 18 so today’s the day to join!)
DM me for details
Oct 17
The algorithm is NOT why your clients aren’t buying.
And it`s not that you need to buy ads, either (yet).
Pro-tip: Never buy FB or IG ads UNTIL you have proof your organic message is working (sales are the proof!), because more eyes on an off-point message won`t make you more money. It will just waste it.
The algorithm could be obsessed with you and you could buy all the ads in the world but if your message is off, your sales won’t increase.
The REAL problem is that you don’t know what your client is trying to buy and the exact words that get them thinking HELL YES THIS IS THE ONE, SIGN ME UP.
And that’s the reason you’re creating content and getting crickets instead of sales and trying all the marketing things but still not generating the revenue your work deserves.
Here`s how you shift this, fast:
💰️⚡️🥂Forensically uncover what your client actually wants to buy and then develop precise, irresistible, client-centred language using the *Speak Client so You Get Clients System* that turns your readers into buyers & your offers into REVENUE
💰️⚡️🥂Systematically name out every step & tool in your method with hell-yes let-me-buy-it-right-now language using the *Name It Money Framework* so that your client knows, at every step, that you`ve got the exact solution they`ve been seeking
💰️⚡️🥂Stop over-posting random content and start using the exact post/email recipe (the Social Money System Frameworks & Templates) that delivers non-stop sales and then use that winning system, over and over again
That`s how you make your message so strategic, precise and magnetic that your dream clients sign up on the spot and pay in full *right now* instead of 10 months from now…
...and you never have to fret about the algorithm again (it was never the problem; it was always the message) while getting more payment notifications.
This is the work I do with you in my on-demand training, THE MONEY MESSAGING BUNDLE, and in my high-proximity, high-accountability, get-shit-done program, THE MONEY MESSAGING MASTERMIND.
(Our first mastermind meeting is on Fri October 18 so there’s still time to get in on it!)
DM me for details.
Oct 16
