FLEB: Results
The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
What is Female Lifestyle Empowerment Brand? (FLEB)
FLEB Marketing Tactic #1 Fake Authority
FLEB Marketing Tactic #2 Fake Scarcity
FLEB Marketing Tactic #3 Male Approval
FLEB Marketing Tactic #4 Predatory Payment Plans
FLEB Marketing Tactic #5 Weaponized White Femininity
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
FLEB Marketing Tactic #8 Safe Status Quo Imagery
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
on “lying to ourselves”. (I’m not so sure we do.)
nope, ‘Queen’ is not a feminist business model
The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection
Who’s running our social media accounts? Us, or our social conditioning?
Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos
What it Means to Be a Culture Maker in Your Business and Media
Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?
Talking with My Hands and Trying to Be Good with Emelia
Sorry! The Lifestyle You Ordered is Currently Out of Stock
“Prettiness is Not a Rent You Pay…” by Erin McKean
Dear Fat Girl*,
Go ahead and get the photos.
Treat yourself like a work of art.
🌺Because you are.🌺
love + justice,
Kelly
*and anyone whom our dominator culture has silenced, shamed, excluded, punished and discriminated against. We belong here, too. xoxo
#feministselfie #fatliberation #fatacceptance #fatshion #bodypositivity #feministaf #feminist #WeAreTheCultureMakers #wwfkd #girlboss #bossbabe #creativebusiness #womenentrepreneurs #visibility #takeupspace #womensempowerment
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photos by @daniellecohenphotography
hair & makeup by @hillaryfaystudios
May 31
When we have `other` identities, the things society tells us are our individual problems & defects...
overwork
under-earning
lack of time
lack of support
self-doubt
...are almost always a result of systemic problems that have been downloaded onto our shoulders.
But instead of acknowledging that, conventional self-help & women`s entrepreneurship spaces tell us we have a mindset issue, our morning routines are all wrong, we`re not high-vibe or not manifesting hard enough.
In that worldview, the problem is individual: it is you. The world is just. There is nothing in your way except you.
To me, that`s victim-blaming.
The individualist lens of most self-help & business training programs erases the real, systemic & generational challenges you`re navigating daily...
...which leaves us with MORE shame & FEWER practical solutions.
In our business-development and self-development courses, we do it differently.
We Are...
SYSTEMIC -->We develop business through a systemic and feminist lens so that our solutions & systems are practical and grounded in reality (and release shame instead of activating it!). No gaslighting or spiritual bypassing required 🙂
DEVELOPMENTAL -->We build structures & accessibility into our courses based on how people actually develop and create change. We specifically bake in supports for different learning styles, brains, abilities AND your nervous system into our programs
BUILDING NEW WORLD BUSINESSES --> We teach new world business practices that are very different from the status quo and designed to seed new personal & collective realities (IMHO lots of folks teaching biz to marginalized people are simply showing them how to be the exception and do exploitative capitalism better. We`re not content to "add marginalized people and stir")
MAKING MONEY AND JUSTICE -->We are very serious about our clients making money AND justice. Both are non-negotiable. So we have real business savvy, real systems and tactics that grow businesses...without compromising your principles and desire for social change
Because like you, we are here for a future in which we all flourish.
#WeAreTheCultureMakers
kellydiels.com
May 30
We don`t have to like each other to learn from each other.
We don`t need to be BFFs
or even like each other
for me to respect you and your work.
Affection is a nice bonus. But it`s not a requirement.
There`s a way in which the fetishization of "sisterhood"
-- and the expectation that affection is a precondition for our movements and professional collaborations --
sets us up for disappointment and unnecessary conflict.
If we expect to experience sisterhood...
...if sisterhood is the basis of our movement
...and we find we don`t like our `sister` community members...
...then OF COURSE we will trash, exile and shun them.
We`ll make the people we don`t like the problem, when in fact the real problem is our unrealistic expectation of love-love-love all the time.
You know, `sisterhood`.
Because, once again: we do NOT have to like each other to learn from each other.
And...thank goodness.
Because the `thou shalt be likeable` conditioning that`s drilled into girls and women is one of the things constraining our lives and our voices.
Let`s get free of mandatory gendered likeability, everywhere -- including in our feminist communities.
It`s not about charm.
It`s about a mutual commitment to justice and a future in which we all flourish.
www.kellydiels.com
May 12
***Repeat, Repeat, Repeat***⠀
For years, my biz strategy was to constantly invent new programs and offers -- and then, on top of that, create all new launch material to go with them. ⠀
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Then my folks would graduate and I`d have to invent a new thing for them.
Cue more new instructional content, more new social media posts, more new emails...⠀
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I was always inventing and working and overworking. ⠀
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I always had to deliver a new message. ⠀
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Relatedly: I was always scrambling for cash AND constantly on the verge of burn out.⠀
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But there`s a much easier, and more impactful way to get traction and sales.⠀
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*****Just do one thing and repeat it*****⠀
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Invent one course and all the launch material, and repeat it.
* NO NEW COURSES. Just repeat the same ones.⠀
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* Create a quarterly list-building activity and repeat it.
* The same challenge. The same webinar. The same promo posts and emails. REPEAT THEM.⠀
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* Develop your One True Marketing Message and repeat it, EVERYWHERE.⠀
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* Write a call-to-action for your social media posts and repeat it at the bottom of all of them, like a hemline. ⠀
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That`s how you get known for something. ⠀
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And when you pour ALL your energy into one thing, instead of many things, it grows.⠀
⠀
Instead of rolling 47 rocks up the hill, roll ONE...
...and see how much faster and easier it is to get where you want to go.⠀
⠀
Want to flourish financially in your business without burning out? REPEAT YOURSELF.⠀
⠀
(See this post? I`ve published it many, many, MANY times. REPEAT YOURSELF.)
_____________⠀⠀
www.kellydiels.com
May 10
