FLEB: Results

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

START HERE → She's The Perfect Woman, in the form of a business...
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FLEB Marketing Tactic #1 Fake Authority

Day 1 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #2 Fake Scarcity

Day 2 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...

FLEB Marketing Tactic #3 Male Approval

Day 3 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #4 Predatory Payment Plans

Day 4 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #5 Weaponized White Femininity

Day 5 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance

Day 6 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Day 7 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #8 Safe Status Quo Imagery

Day 8 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #9 Social Triggers = Social Conditions

This is Day 9 of How To Spot a Female Lifestyle Empowerment Brand...
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FLEB Marketing Tactic #10 Testimonials as Triggers

This is Day 10 of How To Spot a Female Lifestyle Empowerment Brand...

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.



A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources


A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07

In Our Culture

Every Woman Is a Brand


Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

On Women and POWER

Let's build more of it and use it wisely Nearly every woman I know who is focused on her creative work or career is in ...

Actually, I’m a Huge Fan of Gatekeeping

This is an excerpt from my weekly email newsletter, The Sunday Love Letter. To get missives like this direct to your inbox, I invite you ...

December 8 2019

on “lying to ourselves”. (I’m not so sure we do.)

This is your Sunday Love Letter.  Many a delicious volume has been penned about the existence and adventures of elves, fairies, pixies and trolls.  And ...

September 23 2019

nope, ‘Queen’ is not a feminist business model

welcome to your Sunday Love Letter. Before we get started, here's what's going on this week at www.kellydev.wpengine.com: I'm teaching an online workshop on Saturday ...

August 11 2019

The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection

Business Tip for Culture Makers #811: Avoid Using Weaponized Imperfection or Leveraging Privilege to Build (Fake) Authority. If you haven’t seen this particular post, you’ve ...

June 9 2019

Who’s running our social media accounts? Us, or our social conditioning?

This week a friend of mine and I closed our eyes and imagined what a successful woman looks like. I'm a fat woman with biracial ...

May 31 2019

Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn't know how to herd ...

May 17 2019

What it Means to Be a Culture Maker in Your Business and Media

On my website, the first thing you'll see is the statement: "We are The Culture Makers”. I say this because it's true. We have the ...

July 30 2018

Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?

Note: The following essay is an excerpt of a chapter of the book I'm writing about The Female Lifestyle Empowerment Brand; I first published it as ...

May 3 2018

Talking with My Hands and Trying to Be Good with Emelia

#tbt to those times I was on a radio show hosted by the incomparable Emelia Symington-Fedy of Trying To Be Good with Emelia . . ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Do not listen to the mean voices in your head: YOU ARE NOT A FLAKE.⁠
And I doubt that we have 'shiny object syndrome'. ⁠
IMHO, Multipassionate Makers study all.the.things because we are gathering the full range of tools and modalities needed to solve a complex social problem.⁠
🌺What you are NOT doing: being flaky or distractible or indulging in 'shiny object syndrome'. ⁠
🌺What you ARE doing: making a whole new thing. You've been synthesizing across traditions and intuitively developing a nuanced, sensitive  methodology designed to produce a particular transformation.⁠
That thing you've been making, intuitively: it's real. ⁠
There's a process and a framework there.⁠
Our challenge is to raise your internal, intuitive process to the level of consciousness, so you can turn it into a FORMAL, repeatable process that you teach other people.⁠
We need to get it out of your muscle-memory and into a teachable, shareable system.⁠
I call this process *Surfacing Your Methodology*. ⁠
To surface your methodology, we need to go in, determine the core set of skills you're teaching across all your modalities, and what the central outcome is. We need to explicitly map it out.⁠
And then we need to name this wondrous thing you've created.⁠
Once you name your methodology, you can see how everything you've trained in has led up to this, and prepared you for this work. ⁠
It then gets a lot easier to explain it to other people, and a lot more obvious why they might want to buy it :)⁠
Mapping out and naming your methodology makes your work REAL. ⁠
(To you and to other people.)⁠
It also makes it TEACHABLE.⁠
And that's the point of all your seeking and learning and dreaming and doing, across time.⁠
Because, dear Multipassionate Maker, you're NOT spinning your wheels. You're growing the solutions and institutions of the future.⁠
If you'd like some help Surfacing Your Methodology, I have a 3-hour training that can help you do that. ⁠
Link in bio @kelly.diels⁠
or https://www.kellydiels.com/surface-your-methodology/⁠
#multipassionate #multipotentialite #creativebusiness #consciousbusiness #coaching #intellectualproperty #shinyobjectsyndrome⁠
There have been whispers. ⁠
(I was the one doing the whispering.)⁠
And now it’s finally here. The new Good Money Alchemy:⁠
A 4-month group coaching intensive for you to create a revenue breakthrough in your business without exploiting anyone — including you. ⁠
After running the original self-study Good Money course twice this year, Danielle Cohen and I saw people getting incredible results.⁠
Particularly those who showed up to the Bonus session Q+As and got laser-coaching from me and Danielle Cohen. ⁠
We were over the moon (but not surprised) to hear folks say:⁠
“I raised my prices and the package is selling.”⁠
“I’m not overworking and the money is increasing!” ⁠
“I no longer feel pulled in 1000 directions.” ⁠
“My calendar is more on purpose, I know where to spend my time and effort.” ⁠
“I’m not getting stuck, looping, or spiraling… I’m able to mobilize and move the needle forward!”⁠
“I’m not overbooked and I’m making enough money.” ⁠
“I have become my own source of truth. I no longer get knocked around by the trends or messages that tell me what my pricing and business should be doing.” ⁠
----> “I know what to do and when to do it.” <------⁠
But while we know the material in this course makes a big difference…⁠
We also know that consistent, ongoing support is key. ⁠
That’s why we turned Good Money into a 4-month group-coaching program we now call Good Money Alchemy. ⁠
If you’ve ever  wanted to have Danielle and Kelly as your business coach, this is the program for you. ⁠
I invite you to check out all that we’ve poured into the new and improved experience -- you'll get A LOT of time with us, so you can get **results**.⁠
Pricing. Offers. Positioning. Through the lens of profits AND principles, from two seasoned, successful mentors.⁠
Let's put the foundations for your good money breakthrough in place.⁠
Your first group-coaching session is Nov 8. ⁠
I invite you to click the link in bio to learn more!⁠
I started my business in 2008, at the height of a mortgage collapse and global financial crisis.⁠
Because I had to.⁠
It didn't matter if the market was bad; I needed to eat.⁠
Then, in 2020, I thought my business would collapse. If my clients weren't working because of Covid shut-downs, how would they pay me?⁠
In my panic, read the economic conditions of 2020 wrong. In fact, it turned out, more people than ever wanted & needed my services -- and paid for them.⁠
That taught me something. I learned a critical new meta-skill for reading the money moment and responding to it, successfully.⁠
I say all of this so that you know that market realities are market realities, yes, but that doesn't mean we are ⁠
a) reading them right, or ⁠
b) required to collapse.⁠
Economic doom & gloom may be the viral story of the moment, but that doesn't have to be the story of your business.⁠
Because I don't know anyone whose bills go away when the economy is volatile. Collapse and retreat are not an option.⁠
So let's get scrappy and ingenious and figure out the next money move in your business, right now.⁠
Meet This Money Moment is a live, 2-hour workshop on Oct 13 taught by Kelly Diels and Danielle Cohen, founders of GOOD MONEY.⁠
In this workshop you'll learn how to:⁠
🌸Diagnose the financial context you're navigating⁠
🌸Steady your nervous system so you can opportunity-spot⁠
🌸Reveal your next, right money move so you can sustain and even grow your livelihood in turbulent economic times (and always!)⁠
Link in bio @kelly.diels to join⁠
Or check out https://kellydiels.com/meet-this-money-moment-workshop/ ⁠
#consciousbusiness #itsnotbusinessasusual⁠
#fempreneur #lightworker⁠
#onlinecoaching #bizcoach #businesscoachforwomen #businesscoaching101 #onlinebusinesstip⁠
#feministbusiness #feministcoach #entrepreneurialfeminist