FLEB: Results
The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
What is Female Lifestyle Empowerment Brand? (FLEB)
FLEB Marketing Tactic #1 Fake Authority
FLEB Marketing Tactic #2 Fake Scarcity
FLEB Marketing Tactic #3 Male Approval
FLEB Marketing Tactic #4 Predatory Payment Plans
FLEB Marketing Tactic #5 Weaponized White Femininity
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
FLEB Marketing Tactic #8 Safe Status Quo Imagery
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
On Women and POWER
Actually, I’m a Huge Fan of Gatekeeping
on “lying to ourselves”. (I’m not so sure we do.)
nope, ‘Queen’ is not a feminist business model
The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection
Who’s running our social media accounts? Us, or our social conditioning?
Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos
What it Means to Be a Culture Maker in Your Business and Media
Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?
Talking with My Hands and Trying to Be Good with Emelia
Do not listen to the mean voices in your head: YOU ARE NOT A FLAKE.
And I doubt that we have `shiny object syndrome`.
IMHO, Multipassionate Makers study all.the.things because we are gathering the full range of tools and modalities needed to solve a complex social problem.
🌺What you are NOT doing: being flaky or distractible or indulging in `shiny object syndrome`.
🌺What you ARE doing: making a whole new thing. You`ve been synthesizing across traditions and intuitively developing a nuanced, sensitive methodology designed to produce a particular transformation.
That thing you`ve been making, intuitively: it`s real.
There`s a process and a framework there.
Our challenge is to raise your internal, intuitive process to the level of consciousness, so you can turn it into a FORMAL, repeatable process that you teach other people.
We need to get it out of your muscle-memory and into a teachable, shareable system.
I call this process *Surfacing Your Methodology*.
To surface your methodology, we need to go in, determine the core set of skills you`re teaching across all your modalities, and what the central outcome is. We need to explicitly map it out.
And then we need to name this wondrous thing you`ve created.
Once you name your methodology, you can see how everything you`ve trained in has led up to this, and prepared you for this work.
It then gets a lot easier to explain it to other people, and a lot more obvious why they might want to buy it :)
Mapping out and naming your methodology makes your work REAL.
(To you and to other people.)
It also makes it TEACHABLE.
And that`s the point of all your seeking and learning and dreaming and doing, across time.
Because, dear Multipassionate Maker, you`re NOT spinning your wheels. You`re growing the solutions and institutions of the future.
*******
If you`d like some help Surfacing Your Methodology, I have a 3-hour training that can help you do that.
Link in bio @kelly.diels
or https://www.kellydiels.com/surface-your-methodology/
#multipassionate #multipotentialite #creativebusiness #consciousbusiness #coaching #intellectualproperty #shinyobjectsyndrome
Nov 28
Every single culture-making entrepreneur I work with has a history of putting everyone else first.
Of putting movements and causes first.
We`ve been the ones taking care of everyone and everything we care about.
We`re the glue keeping it all together -- with our time, our care, and even our money.
Lots of times we sacrifice our own financial well-being to do the right thing for the causes and people we love.
And you know what?
I want us to be able to do MORE of the contributing and caring and creating change part...
...WITHOUT the martrydom/self-immolating piece.
I want us to have the $$$ we need to thrive AND contribute to our families & communities...
...but I want us to do it from a resourced place.
Not a place of suffering.
I want your financial well-being to be a non-negotiable priority,
NOT something you sacrifice.
That`s why Danielle Cohen and I developed Good Money Alchemy.
It`s for the entrepreneurs and service providers who do good in the world. We want you to make *Good* Money.
Because when you`re good, we`re all good.
love + justice,
Kelly
Good Money Alchemy is a 4-mo group coaching accelerator -- and we give the work to do DURING the calls so that you`re actually building out your new positioning, offer mix, and sales process during each meeting. This is not about indulging in learning; this is about DOING. Let`s go!
link in bio @kelly.diels to learn more. We start Nov 8
Oct 27
There have been whispers.
(I was the one doing the whispering.)
And now it’s finally here. The new Good Money Alchemy:
A 4-month group coaching intensive for you to create a revenue breakthrough in your business without exploiting anyone — including you.
After running the original self-study Good Money course twice this year, Danielle Cohen and I saw people getting incredible results.
Particularly those who showed up to the Bonus session Q+As and got laser-coaching from me and Danielle Cohen.
We were over the moon (but not surprised) to hear folks say:
“I raised my prices and the package is selling.”
“I’m not overworking and the money is increasing!”
“I no longer feel pulled in 1000 directions.”
“My calendar is more on purpose, I know where to spend my time and effort.”
“I’m not getting stuck, looping, or spiraling… I’m able to mobilize and move the needle forward!”
“I’m not overbooked and I’m making enough money.”
“I have become my own source of truth. I no longer get knocked around by the trends or messages that tell me what my pricing and business should be doing.”
----> “I know what to do and when to do it.” <------
But while we know the material in this course makes a big difference…
We also know that consistent, ongoing support is key.
That’s why we turned Good Money into a 4-month group-coaching program we now call Good Money Alchemy.
If you’ve ever wanted to have Danielle and Kelly as your business coach, this is the program for you.
I invite you to check out all that we’ve poured into the new and improved experience -- you`ll get A LOT of time with us, so you can get **results**.
Pricing. Offers. Positioning. Through the lens of profits AND principles, from two seasoned, successful mentors.
Let`s put the foundations for your good money breakthrough in place.
Your first group-coaching session is Nov 8.
I invite you to click the link in bio to learn more!
Oct 23
I started my business in 2008, at the height of a mortgage collapse and global financial crisis.
Because I had to.
It didn`t matter if the market was bad; I needed to eat.
Then, in 2020, I thought my business would collapse. If my clients weren`t working because of Covid shut-downs, how would they pay me?
In my panic, read the economic conditions of 2020 wrong. In fact, it turned out, more people than ever wanted & needed my services -- and paid for them.
That taught me something. I learned a critical new meta-skill for reading the money moment and responding to it, successfully.
I say all of this so that you know that market realities are market realities, yes, but that doesn`t mean we are
a) reading them right, or
b) required to collapse.
Economic doom & gloom may be the viral story of the moment, but that doesn`t have to be the story of your business.
Because I don`t know anyone whose bills go away when the economy is volatile. Collapse and retreat are not an option.
So let`s get scrappy and ingenious and figure out the next money move in your business, right now.
🌸🌸🌸🌸🌸
Meet This Money Moment is a live, 2-hour workshop on Oct 13 taught by Kelly Diels and Danielle Cohen, founders of GOOD MONEY.
In this workshop you`ll learn how to:
🌸Diagnose the financial context you`re navigating
🌸Steady your nervous system so you can opportunity-spot
🌸Reveal your next, right money move so you can sustain and even grow your livelihood in turbulent economic times (and always!)
Link in bio @kelly.diels to join
Or check out https://kellydiels.com/meet-this-money-moment-workshop/
@daniellecohenphotography
#consciousbusiness #itsnotbusinessasusual
#fempreneur #lightworker
#onlinecoaching #bizcoach #businesscoachforwomen #businesscoaching101 #onlinebusinesstip
#feministbusiness #feministcoach #entrepreneurialfeminist
Oct 8
Economic doom & gloom may be the viral story of the moment.
It doesn’t have to be the story
of your business.
The last thing we want is for talented, socially-committed entrepreneurs to collapse or retreat.
We need leaders like you more than ever.
And yes, market realities are market realities.
But doesn`t mean that we`re without opportunities or that sustaining your livelihood is now impossible.
There`s always a pivot or a money-move available.
And here`s the thing: the people we work with have always had to make something out of nothing, in very hard times.
They -- you, we! -- were made for this moment.
So let`s get together and plot your next right money move.
One that doesn`t pretend away the money moment we`re in...
and one that honours your authentic capacity and the needs of your clients.
In other words: let`s make money AND justice, right now.
That`s what this workshop is about. We`re going to MEET THIS MONEY MOMENT.
Because we are the culture makers.
And that`s what we do.
🌸🌸🌸🌸🌸
Meet This Money Moment is a live, 2-hour workshop on Oct 13 taught by Kelly Diels and Danielle Cohen, founders of GOOD MONEY.
In this workshop you`ll learn how to:
🌸Diagnose the financial context you`re navigating
🌸Steady your nervous system so you can opportunity-spot
🌸Reveal your next, right money move so you can sustain and even grow your livelihood in turbulent economic times (and always!)
Link in bio @kelly.diels to join
Or check out https://kellydiels.com/meet-this-money-moment-workshop/
@daniellecohenphotography
#consciousbusiness #itsnotbusinessasusual
#fempreneur #lightworker
#onlinecoaching #bizcoach #businesscoachforwomen #businesscoaching101 #onlinebusinesstip
#feministbusiness #feministcoach #entrepreneurialfeminist
Oct 4
