FLEB: Results
The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
What is Female Lifestyle Empowerment Brand? (FLEB)
START HERE → She's The Perfect Woman, in the form of a business...
FLEB Marketing Tactic #1 Fake Authority
Day 1 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #2 Fake Scarcity
Day 2 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #3 Male Approval
Day 3 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #4 Predatory Payment Plans
Day 4 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #5 Weaponized White Femininity
Day 5 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
Day 6 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
Day 7 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #8 Safe Status Quo Imagery
Day 8 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...
Sorry! The Lifestyle You Ordered is Currently Out of Stock
Graffiti by Banksy; photo by Bruce Krasting https://www.flickr.com/photos/bruce_krasting/7695349260 This feels like some anti-FLEB (Female Lifestyle Empowerment Brand) awesomeness in graffiti form. It's by Banksy. So ...
“Prettiness is Not a Rent You Pay…” by Erin McKean
YES. AND ALSO: I've seen this quote floating around on Instagram, usually attributed in error to Diana Vreeland. In fact Erin McKean, the founder of ...
Our Audiences Aren’t Stupid. Let’s Take Them Seriously.
I have never written for a cowardly or passive or stupid reader -- Andrea Dworkin in her book, Intercourse This from Andrea Dworkin -- although ...
Business Tip for Culture Makers #421: Ditch the Makeover Myth
One of the things I worry about, as a progressive, pro-democracy, pro-human rights, culture-making entrepreneur living in a world increasingly dominated by right-wing mindsets and ...
Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!
Yes, use selfies.Yes, use professional photos.Yes, be visible. You don’t have to disappear and stop using photos and images to avoid the excesses and beauty-signalling ...
Is the Voice Of Culture is Working Through You Without Your Consent?
"When I read your essay," she said, "I gotta admit, I felt personally called out." We were talking on the phone for the first time ...
Business Tip for Culture Makers #1025: Invest In Your Community
When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others (including mine). She tweeted ...
How Culture-Makers Vanquish Perfectionism: Publish, Then Polish
You know I'm on a mission to extinguish the perfection imperative, right? Resisting perfectionism one of the ways culture-makers undermine white supremacy. It's also how ...
The Wealthy Feminist
Can we talk about money? I've read this 30+ year old article about Gloria Steinem's once-precarious financial situation and her subsequent book deal several million ...
Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)
How white women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing White women entrepreneurs: Let's connect the dots between white ...
